Marketing Track - Degree
Associate in Applied Science
Business Administration
Developmental Courses as Needed
| Courses | Credit | Notes |
|---|---|---|
| RDG 20/100 | 3-6 | |
| ENC 90/ENG 100 | 2-5 | |
| MAT 61 | 4 |
First Semester
| Courses | Credit | Notes |
|---|---|---|
| BAS 160 Introduction to Business | 3 | |
| CIT 105 Introduction to Computers OR OST 105 Introduction to Information Systems |
3 | OST 105 preferred |
| MAT 150 College Algebra | 3 | Or higher-level QR course |
| ENG 101 Writing I | 3 | |
| BAS 283 Principles of Management | 3 | Prereq: BAS 160 or instructor consent |
| TOTAL SEMESTER CREDIT HOURS | 15 |
Second Semester
| Courses | Credit | Notes |
|---|---|---|
| ENG 102 Writing II | 3 | Prereq: ENG 101 |
| BAS 282 Principles of Marketing | 3 | Prereq: BAS 160 or instructor consent |
| COM 181 Basic Public Speaking OR COM 252 Introduction to Interpersonal Communication |
3 | |
| Heritage/Humanities | 3 | |
| Sequence Course (see options below) | 3 | |
| Approved Marketing Electives Course (see list below) | 3 | |
| TOTAL SEMESTER CREDIT HOURS | 18 |
Third Semester
| Courses | Credit | Notes |
|---|---|---|
| ACC 201 Financial Accounting | 3 | |
| ACC 202 Managerial Accounting | 3 | Prereq: ACC 201 or (ACT 101 and 102) |
| Sequence Course (see options below) | 3 | |
| Approved Marketing Electives Course (see list below) | 3 | |
| Natural Sciences | 3 | |
| TOTAL SEMESTER CREDIT HOURS | 15 |
Fourth Semester
| Courses | Credit | Notes |
|---|---|---|
| BAS 267 Introduction to Business Law | 3 | Evening on campus class |
| ECO 201 Principles of Microeconomics OR ECO 202 Principles of Macroeconomics |
3 | |
| BAS 260 Professional Development and Protocol | 2 | Offered on campus in fall in odd years and spring in even years |
| BAS 270 Business Employability Seminar | 1 | Offered on campus in fall in odd years and spring in even years |
| Sequence Course (see options below) | 3 | |
| Sequence Course (see options below) | 3 | |
| TOTAL SEMESTER CREDIT HOURS | 15 | |
| TOTAL DEGREE CREDITS | 63 |
Marketing Track Course Sequences
Complete the 12 courseworks in one of these sequences:
Marketing Sequence
| Courses | Credit | Notes |
|---|---|---|
| BAS 125 Social Media Marketing: Fundamental Concepts, Skills, and Strategies | 3 | |
| BAS 290 Management, Ethics and Society | 3 | Prereq: BAS 283 |
| MKT 290 Advertising and Promotion | 3 | Prereq: BAS 282/MKT 282 |
| MKT 295 Consumer Behavior | 3 | Prereq: BAS 160 |
| MARKETING SEQUENCE SUBTOTAL | 12 |
Retail Management Sequence
| Courses | Credit | Notes |
|---|---|---|
| BAS 290 Management, Ethics and Society | 3 | Prereq: BAS 283 |
| MKT 155 Personal Selling | 3 | |
| MKT 290 Advertising and Promotion | 3 | Prereq: BAS 282/MKT 282 |
| MKT 291 Retail Management | 3 | |
| RETAIL MANAGEMENT SEQUENCE SUBTOTAL | 12 |
Social Media Sequence
| Courses | Credit | Notes |
|---|---|---|
| BAS 125 Social Media Marketing: Fundamental Concepts, Skills, and Strategies | 3 | |
| BAS 126 Social Media Marketing: Project Management and Implementation Strategies | 3 | Prereq: BAS 125 |
| IMD 115 Introduction to Graphic Design | 3 | |
| MKT 290 Advertising and Promotion | 3 | Prereq: BAS 282/MKT 282 |
| SOCIAL MEDIA SEQUENCE SUBTOTAL | 12 |
Entrepreneurship Sequence
| Courses | Credit | Notes |
|---|---|---|
| BAS 170 Entrepreneurship | 3 | Prereq: BAS 160 or instructor consent |
| BAS 200 Small Business Management | 3 | |
| BAS 288 Personal & Organizational Leadership | 3 | Offered on campus in fall in odd years |
| MKT 155 Personal Selling | 3 | |
| ENTREPRENEURSHIP SEQUENCE SUBTOTAL | 12 |
Approved Marketing Electives*
Choose 6 credit hours (not duplicated in the core or sequence) from these Marketing Elective Courses.
| Courses | Credit | Notes |
|---|---|---|
| BAS 110 Worksheets in Business Applications OR CIT 130 Productivity Software OR OST 240 Software Integration |
3 | Prereq: digital lit or instructor consent |
| BAS 120 Personal Finance | 3 | Prereq/Coreq: MAT 61. Offered on campus in fall in odd years |
| BAS 125 Social Media Marketing: Fundamental Concepts, Skills and Strategies | 3 | |
| BAS 126 Social Media Marketing: Project Management and Implementation Strategies | 3 | |
| BAS 200 Small Business Management | 3 | |
| BAS 288 Personal & Organizational Leadership | 3 | Offered on campus in fall in odd years |
| COE 199 Cooperative Education | 1-8 | |
| ECO 202 Principles of Macroeconomics | 3 | |
| ENG 203 Business Writing | 3 | |
| IMD 115 Introduction to Graphic Design | 3 | |
| IMD 126 Introduction to Desktop Publishing | 3 | |
| IMD 127 Vector Design with Adobe Illustrator | 3 | Prereq/Coreq: IMD 115 |
| IMD 128 Raster Design with Adobe Photoshop | 3 | |
| MGT 258 Project Management | 3 | Prereq: BAS 160 |
*Students may select other elective courses approved by the Business Administration Program Coordinator.
For a list of KCTCS general education classes in each category, go to https://catalog.kctcs.edu/academic-services/general-education-requirements/
KCTCS Catalog: Marketing Track - Degree
